Standing in front of a room full of investors at the 2015 Africa Finance and Investment Forum (AFIF) in Cape Town last month, Kenyan Mary Cherop Maritim shared how she started her frozen foods company. “This business has changed my life completely,” she said.
Sourced through Scoop.it from: globserver.cn
She came up with her product idea in 2007, while working as a secretary for a government official. She often had to work late and this meant having to prepare supper for her family ahead of time. But one day she found herself working later than expected and with no idea what to feed her family.
“I got home and my husband and children were waiting. So I rushed to the freezer and found some beans that I had cooked, frozen, and forgotten about it. I cooked some rice really fast, made a sauce and threw in the beans – and within minutes we were sitting eating,” recalled Maritim.